MACHathon
The First-Ever Asia-Pacific MACHathon 2024, Hosted by VML and the MACH Alliance
Fri Apr 26 2024 · ASIA-PACIFIC
VML has announced the launch of the first-ever Asia-Pacific MACHathon – inviting innovators, big thinkers, and technology enthusiasts to prove the power of MACH (Microservices based, API-first, Cloud-native SaaS and Headless) for solving real-world problems.
The MACH Alliance was established in June 2020 to help companies take advantage of the most innovative and flexible enterprise technologies available. This hackathon will have teams will hunker down for seven days to harness the power of MACH - after all just a spark of an idea can ignite a game-changing improvement or innovation. The event brings composable architecture movement to the region with a line-up of judges from L’Oreal, SCBx and The Peninsula Hotels.
Registrations are now open for the week-long event, starting April 23, where developers, designers, and creatives will come together to produce MACH solutions and demos for a real-world brief.
Organized by VML, in partnership with MACH Alliance, entries will be judged by a panel of APAC’s top brand and technology leaders and will stand the chance to bring home part of the $4.7K USD prize pool.
For more information, and to register your team, go here.
THE JUDGES
The MACHathon Judging Panel includes industry leaders
Umesh Phadke, Chief Transformation Officer at L’Oreal
Michael Garcia, Group General Manager of Technology at The Hong Kong and Shanghai Hotels
Sutirapan Sakkawatra, CMO at SCBx
Shawn Lim, Editor, Media and Technology, Campaign Asia
Holly Hall, Managing Director, The MACH Alliance
The MACHathon event is supported by a line-up of top technology partners including BigCommerce, Contentful, Vercel, Voucherify, Stripe and MakerTech.
Eight winners across a variety of categories will be chosen and their winning ideas showcased and celebrated during an online awards ceremony on May 9, 2024. Streamed regionally across hubs in Mumbai, Delhi, Singapore, Thailand, Sydney and Hong Kong, the ceremony will bring the region together for the first time ever to celebrate innovative MACH solutions.
MACH alliance was established in June 2020, to help companies take advantage of MACH technologies which support a composable enterprise tech stack in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements.
As a cutting-edge creative company leading the charge in enterprise solutions, VML has been building customer experiences based on these cloud-native, headless architectures for over a decade for clients such as T-Mobile, DFS, PVH and Ted Baker.
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Holly Hall, Managing Director of the MACH Alliance, said: “Customer expectations are disrupting every market, and traditional legacy enterprise technology suites can’t keep up.
The MACH Alliance presents and advocates for composable, truly open and future-proof best-of-breed architecture – microservices-based, API-first, cloud-native SaaS, and headless.
“We know that just the spark of an idea can ignite a game-changing improvement or innovation, and are excited that VML is bringing together the region’s finest innovators to show what’s possible in the first-ever MACH Hackathon in Asia-Pacific!”
Hasan Hasnie, Chief Technology Officer, VML APAC, added: “We know first-hand how by leveraging the latest advancements in cloud and API design you can create highly performant, fast, and scalable customer experiences, far ahead of the competition.
We are excited to host the region’s first MACHathon and will be looking for entries which demonstrate the power of these technologies for creating connected customer experiences which inspire action, drive engagement, and deepen customer relationships at speed and scale.”