About
Adopted by WPP, the MACH and composable approach and technologies, support brands, where every component is pluggable, scalable, adaptable, headless, and can be continuously improved through agile development and creative imagination to meet brands evolving objectives and consumer demands.
The Tech
The MACH industry standard and philosophy
WPP's MACH and composable experience and certification gives enterprises confidence they are choosing best-in-class capability that can deliver future-proof technology enabled outcomes.
MACH technologies support a swappable enterprise tech stack in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements. MACH (microservices, API-first, cloud-native SaaS, headless) are the design principles behind modern enterprise technology. Built to integrate easily, these technologies are helping companies untangle and step off their legacy tools. With a modular design, MACH solutions give businesses the freedom to choose from the best tools on the market today and provide a structure that makes it easy to add, replace, or remove technologies in the future.
This composable and swappable architecture means that enterprises are essentially facing their last major replatforming effort and, instead, can continuously evolve their ecosystem piece by piece on a daily basis.
THE COMMMUNITY
The MACH Alliance
To support enterprise businesses as they implement AI at scale, WPP has developed a global partnership with the MACH Alliance, a not-for-profit industry body advancing composable enterprise architecture to help organisations adopt transformative technologies and future-proof their businesses.
The partnership brings together WPP’s established world-class, MACH-certified expertise within AKQA, Ogilvy One and VML under a unified global membership and capability for clients worldwide.
Established in 2019, The MACH Alliance is an independent, not-for-profit industry body dedicated to advancing composable enterprise architecture and design principles.
As AI transforms how organizations architect and scale digital experiences, MACH principles have become foundational to delivering the agility, innovation, and future adaptability enterprises need to thrive in the era of AI and rapidly changing consumer behaviour.
Guided by the five principles—Composable, Connected, Incremental, Open, and Autonomous—the MACH Alliance defines the framework for the next era of enterprise technology. Through member certification, expert community, and real-world guidance,
MACH-certified members are trusted industry leaders who provide much-needed clarity and direction in a complex market.
The MACH Alliance is guided by an elected from its members, Executive Board
The People
WPP are experts who have been through the entire transition already
With over a decade of experience and teams worldwide delivering MACH and composable capabilities and projects for brands, WPP is empowered to natively help brands navigate the right tools and frameworks that are highly flexible and adaptable to unique needs and unique creative customer experiences, and leverage the latest advancements in cloud and design principles.
Building fast, and available experiences at scale and working with cutting-edge technologies brings the opportunities to life far ahead of the competition.
(We've been building with MACH before MACH was even a named industry standard)