Plug Into
MACH Visions
A Blueprint for AI-Driven Modern Marketing
THE MOVEMENT
What is MACH and Composable?
The MACH and composable movement is a global community of people, agencies, technology companies and brands building modern technology-enabled, commerce, CX, brand storytelling, data, content, and innovation. MACH is the design principles behind modern, agile AI-ready enterprise technology.
To support enterprise businesses as they implement AI at scale, WPP has forged a global partnership with the MACH Alliance, a not-for-profit industry body advancing composable enterprise architecture to help organisations adopt transformative technologies and future-proof their businesses.
MACH and WPP's Global Partnership with the MACH Alliance directly address a critical challenge for modern businesses; how to effectively integrate powerful AI tools and technologies into their marketing and commerce experiences. Many organisations are seeking greater agility and flexibility to innovate rapidly and respond to an evolving digital shopper journey.
MACH technology and composable approaches allow companies to build their enterprise software from a collection of independent services, allowing them to rapidly adopt new technologies like AI without needing to overhaul their entire technology stack. This enables companies to keep pace with innovation and reach consumers quickly in new ways.
THE TECHNOLOGY
Enablers
WPP have established Global Strategic Partnerships with the leading MACH Alliance certified technologies from the ecosystem and community, to deliver on the mission of enabling fast time to value, composable commerce everywhere, innovative CX, and content creation at-scale for our clients.
THE COMMMUNITY
The MACH Alliance
To support enterprise businesses as they implement AI at scale, WPP has developed a global partnership with the MACH Alliance, a not-for-profit industry body advancing composable enterprise architecture to help organisations adopt transformative technologies and future-proof their businesses.
The partnership brings together WPP’s established world-class, MACH-certified expertise within AKQA, Ogilvy One and VML under a unified global membership and capability for clients worldwide.
Established in 2019, The MACH Alliance is an independent, not-for-profit industry body dedicated to advancing composable enterprise architecture and design principles.
As AI transforms how organizations architect and scale digital experiences, MACH principles have become foundational to delivering the agility, innovation, and future adaptability enterprises need to thrive in the era of AI and rapidly changing consumer behaviour.
Guided by the five principles—Composable, Connected, Incremental, Open, and Autonomous—the MACH Alliance defines the framework for the next era of enterprise technology. Through member certification, expert community, and real-world guidance,
MACH-certified members are trusted industry leaders who provide much-needed clarity and direction in a complex market.
The MACH Alliance is guided by an elected from its members, Executive Board
